Hi there! I’m Will 👋
I’m a Product Designer with 9+ years experience. I focus on solving problems through strategic and creative thinking.
Outside of design, I’m into long walks, good music, sketching, great coffee, Nottingham Forest, and retro games like Crash Bandicoot.
Get in touch if you'd like to chat!
🛠️ Key skills
Problem solving
I use empathy and strategy to create design solutions.
Designing interactions
I enhance usability and accessibility for user satisfaction.
User research
Skilled in usability testing to enhance experiences.
Exploring
I refine ideas by exploring concepts, layouts, and testing.
🧠 My process
When undertaking projects I follow a five step process to help bridge user needs and business goals.
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Great design begins with understanding. I listen to users, collaborate with stakeholders, and analyse and evaluate data to uncover key insights from a creative and strategic perspective.
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I develop insights into focus to map user journeys, create user personas, and define lasting success. It’s about isolating and solving the right problems.
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Ideas and concepts come to life through collaboration and creativity. From sketching to rapid prototyping, I explore solutions that are usable, scalable, and viable.
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With interactive prototypes and honest and clear user feedback, I refine designs to remove friction and elevate flexibility and clarity.
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I collaborate closely with developers, QA, and PMs to deliver purposeful and valuable experiences.