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Hi, I’m Will, a Product Designer turning complex digital products into clear experiences.

Hi, I’m Will, a Product Designer turning complex journeys into clear digital products

Hi, I’m Will, a Product Designer turning complex digital products into clear experiences.

Open to work

Here are a few projects that show how I turn complex problems into clear, effective products.

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

Logistics

Customer Experience

Account Management

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

Logistics

Customer Experience

Account Management

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

Logistics

Customer Experience

Account Management

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

View work

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

View work

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

Automotive

Finance

Interactive Tool

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

Automotive

Finance

Interactive Tool

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

Automotive

Finance

Interactive Tool

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

View work

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

View work

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

Transactional Kiosk

Retail

FMCG

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

Transactional Kiosk

Retail

FMCG

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

Transactional Kiosk

Retail

FMCG

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

View work

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

View work

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

Information Architecture

Customer Experience

UX Strategy

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

View work

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

View work

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

Information Architecture

Customer Experience

UX Strategy

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

Information Architecture

Customer Experience

UX Strategy

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

Interactive Kiosk

Retail

Product Selector

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

View work

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

View work

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

Interactive Kiosk

Retail

Product Selector

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

Interactive Kiosk

Retail

Product Selector

Clients I've worked with

And finally, you’ve seen the case studies, now meet the human behind them.

I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

Hi, I’m Will, a Product Designer turning complex digital products into clear experiences.

Hi, I’m Will, a Product Designer turning complex journeys into clear digital products

Hi, I’m Will, a Product Designer turning complex journeys into clear digital products

Hi, I’m Will, a Product Designer turning complex journeys into clear digital products

Hi, I’m Will, a Product Designer turning complex digital products into clear experiences.

Here are a few projects that show how I turn complex problems into clear, effective products.

Here are a few projects that show how I turn complex problems into clear, effective products.

Here are a few projects that show how I turn complex problems into clear, effective products.

Here are a few projects that show how I turn complex problems into clear, effective products.

Here are a few projects that show how I turn complex problems into clear, effective products.

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

View work

Hermes

Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.

View work

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

View work

ŠKODA

Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.

View work

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

View work

Logic

Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.

View work

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

View work

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

View work

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

Royal Mail

B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

View work

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

View work

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

Shark

A dual‑mode experience that lifted sales by 18% and cut staff reliance.

Clients I've worked with

Clients I've worked with

Clients I've worked with

Clients I've worked with

Clients I've worked with

And finally, you’ve seen the case studies, now meet the human behind them.I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

And finally, you’ve seen the case studies, now meet the human behind them.I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

And finally, you’ve seen the case studies, now meet the human behind them.I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

And finally, you’ve seen the case studies, now meet the human behind them.I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

And finally, you’ve seen the case studies, now meet the human behind them.I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

And finally, you’ve seen the case studies, now meet the human behind them.

I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

And finally, you’ve seen the case studies, now meet the human behind them.

I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

And finally, you’ve seen the case studies, now meet the human behind them.

I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

And finally, you’ve seen the case studies, now meet the human behind them.

I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

And finally, you’ve seen the case studies, now meet the human behind them.

I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products

You’ve made it this far,
let’s turn complexity into clarity together.

You’ve made it this far,
let’s turn complexity into clarity together.

You’ve made it this far,
let’s turn complexity into clarity together.