Here are a few projects that show how I turn complex problems into clear, effective products.
Here are a few projects that show how I turn complex problems into clear, effective products.
Here are a few projects that show how I turn complex problems into clear, effective products.
Hermes
Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.
Logistics
Customer Experience
Account Management
View work
ŠKODA
Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.
Automotive
Finance
Interactive Tool
View work
Logic
Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.
Transactional Kiosk
Retail
FMCG
View work
Royal Mail
B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.
Information Architecture
Customer Experience
UX Strategy
View work
Touchscreens Drive Shark Sales
Simplifying retail choices and boosting sales through confident, self-serve UX
View work
Clients I've worked with
Clients I've worked with
Clients I've worked with
And finally, you’ve seen the case studies, now meet the human behind them.
I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products
And finally, you’ve seen the case studies, now meet the human behind them.
I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products
And finally, you’ve seen the case studies, now meet the human behind them.
I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products
You’ve made it this far,
let’s turn complexity into clarity together.
You’ve made it this far,
let’s turn complexity into clarity together.
You’ve made it this far,
let’s turn complexity into clarity together.
Hi, I’m Will, a Product Designer turning complex journeys into clear digital products
Here are a few projects that show how I turn complex problems into clear, effective products.
Hermes
Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.
Logistics
Customer Experience
Account Management
View work
ŠKODA
Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.
Automotive
Finance
Interactive Tool
View work
Logic
Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.
Transactional Kiosk
Retail
FMCG
View work
Royal Mail
B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.
Information Architecture
Customer Experience
UX Strategy
View work
Shark
A dual‑mode experience that lifted sales by 18% and cut staff reliance.
View work
Clients I've worked with
And finally, you’ve seen the case studies, now meet the human behind them.
I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products
You’ve made it this far, let’s turn complexity into clarity together.
Hi, I’m Will, a Product Designer turning complex journeys into clear digital products
Here are a few projects that show how I turn complex problems into clear, effective products.
Hermes
Unified mobile account hub. 21% fewer support queries, 32% faster mobile task completion.
Logistics
Customer Experience
Account Management
View work
ŠKODA
Decision tool for car finance. 30% more inquiries, 45% higher satisfaction, 18% fewer support calls.
Automotive
Finance
Interactive Tool
View work
Logic
Guided retail kiosk for age-restricted checkout. 46% faster transactions, 29% sales uplift, 85% satisfaction.
Transactional Kiosk
Retail
FMCG
View work
Royal Mail
B2B postal platform redesign with decision tools. 48% higher task completion, improved mobile experience.
Information Architecture
Customer Experience
UX Strategy
View work
Shark
A dual‑mode experience that lifted sales by 18% and cut staff reliance.
View work
Clients I've worked with
And finally, you’ve seen the case studies, now meet the human behind them.
I’m Will Cundall, a UK-based Product Designer with 8+ years’ experience turning messy problems into thoughtful, human-centred products