Boosting Shark product sales through experiential retailer touchscreens.
Responsibilities: UX Design, Prototyping
Tools: Figma, Photoshop, Illustrator
Duration: 3 months
Challenge
Improve the spatial retail experience and increase engagement within John Lewis by introducing a POS touchscreen that assists customers with detailed, accessible information about Shark Floorcare products.
Users
Two primary customer groups were identified:
Explorers – Unsure or indecisive customers seeking assistance on product selection.
Navigators – Informed customers who prefer to browse and compare options independently.
Workshop facilitation
I facilitated a discovery workshop with internal stakeholders to define key product pathways and user priorities. A prepared agenda helped guide the session and gather actionable insights.
Workshop Activities:
Individual Stickies – Identifying key decision factors.
Dot Voting – Prioritising lifestyle needs.
Matrix Mapping – Drafting a logic tree for product recommendations.
Workshop agenda
Define a logic tree matrix for Shark Floorcare’s touchscreen.
Insights
The key insights to consider for this project was that there were two main product ranges to consider: vacuum cleaners and wet cleaners. Another important factor was whether the product is corded or cordless, as this can impact convenience and usability. Additionally, for many households, pet hair is a common annoyance, making it essential to choose a cleaner that addresses the situation.
Defining the logic tree
After the workshop I further refined the site map. I ensured all journeys had a decisive conclusion. When building potential solutions, I approached the design phase with three design principles.
Design principles
I approached the design phase with three design principles. Therefore, providing a rationale and strategy behind my design decisions.
Informative
Provide users a comprehensive understanding of the product range.Engaging
Provide users with a visually engaging and flexible user experience.Personable
Present a logic tree journey allowing users to see what products are appropriate.
Exploration
The exploratory process started with understanding the functionality elements of the touch screen. Through collaboration with the 3D design team who was creating the POS within John Lewis, I gathered it would be placed on a 1080x1920 screen. To ensure inclusive accessibility, I ensured design decisions were tested on a physical screen for context.
Design & iteration
Through iterative design phases, I refined navigation, layout, and logic tree journeys based on workshop insights and client feedback. Mid-fidelity wireframes helped visualize structure, with attention to clarity, purpose, and minimal friction.
Design solution
I provided a solution focusing on continual engagement. Two separate routes within the site map provided customers with a choice when it comes to their needs.
Two user flows were implemented:
Product Selector – For customers needing guidance
Direct Browse – For confident customers navigating independently
Each flow offers detailed product pages, feature comparisons, and accessory details to improve clarity and confidence during in-store browsing.
Key learnings
A clear logic flow improved decision making and usability
Interactive elements supported better product understanding
Personalized pathways boosted user confidence and trust