Transactional Kiosk

Transactional Kiosk

Transactional Kiosk

Retail

Retail

Retail

FMCG

FMCG

FMCG

Designing Logic Vapes
Transactional Kiosk

Designing Logic Vapes'
Transactional Kiosk

Designing Logic Vapes
Transactional Kiosk

Designing Logic Vapes' Transactional Kiosk

Delivered guided flows that made checkout 46% faster.

Delivered guided flows that made checkout 46% faster.

Delivered guided flows that made checkout 46% faster.

Role

Product Designer

Role

Product Designer

Role

Product Designer

Role

Product Designer

Team

Developer, User Researcher

Product Owner, Copywriter

Team

Developer, User Researcher

Product Owner, Copywriter

Team

Developer, User Researcher

Product Owner, Copywriter

Team

Developer, User Researcher

Product Owner, Copywriter

Responsibilities

UX/UI Design, Usability Testing

In-Store Observation

Responsibilities

UX/UI Design, Usability Testing

In-Store Observation

Responsibilities

UX/UI Design, Usability Testing

In-Store Observation

Responsibilities

UX/UI Design, Usability Testing

In-Store Observation

Animated sequence showcasing the Logic Vapes logo with clean, fluid motion.

Animated sequence showcasing the Logic Vapes logo with clean, fluid motion.

Animated sequence showcasing the Logic Vapes logo with clean, fluid motion.

Context & Challenge

Logic Vapes was losing in-store sales as customers abandoned purchases due to long queues, unclear product info, and a messy age-verification process. The staff only checkout created frustration, drop-offs, and compliance risk. I was tasked with designing a self-service kiosk that made purchasing faster and clearer while staying fully compliant which boosted conversions and easing staff pressure.

Context & Challenge

Logic Vapes was losing in-store sales as customers abandoned purchases due to long queues, unclear product info, and a messy age-verification process. The staff only checkout created frustration, drop-offs, and compliance risk. I was tasked with designing a self-service kiosk that made purchasing faster and clearer while staying fully compliant which boosted conversions and easing staff pressure.

Context & Challenge

Logic Vapes was losing in-store sales as customers abandoned purchases due to long queues, unclear product info, and a messy age-verification process. The staff only checkout created frustration, drop-offs, and compliance risk. I was tasked with designing a self-service kiosk that made purchasing faster and clearer while staying fully compliant which boosted conversions and easing staff pressure.

Context & Challenge

Logic Vapes was losing in-store sales as customers abandoned purchases due to long queues, unclear product info, and a messy age-verification process. The staff only checkout created frustration, drop-offs, and compliance risk. I was tasked with designing a self-service kiosk that made purchasing faster and clearer while staying fully compliant which boosted conversions and easing staff pressure.

Key Impact


📈 +29% sales uplift in product lines

😀 85% post-launch user satisfaction

⚡ 46% faster checkout experience

Key Impact


📈 +29% sales uplift in product lines

😀 85% post-launch user satisfaction

⚡ 46% faster checkout experience

Key Impact


📈 +29% sales uplift in product lines

😀 85% post-launch user satisfaction

⚡ 46% faster checkout experience

Key Impact


📈 +29% sales uplift in product lines

😀 85% post-launch user satisfaction

⚡ 46% faster checkout experience

Key Impact


📈 +29% sales uplift in product lines

😀 85% post-launch user satisfaction

⚡ 46% faster checkout experience

Research & Insights


As the brief was fairly ambiguous I conducted in‑store observation and interviews with customers and staff which involved shadowing transactions across locations and peak times.


Through mapping the end‑to‑end journey; I surfaced four key pain points:


  • Slow, confusing checkout causing late stage drop‑offs


  • Unclear product details leading to hesitation


  • Poorly timed age verification causing failed transactions


  • Cluttered touchscreen UI with small tap zones and inconsistent states


These insights reframed the kiosk from "digital catalogue" to "guided, compliant checkout assistant" that needed to balance speed, education, and regulation.

Research & Insights


As the brief was fairly ambiguous I conducted in‑store observation and interviews with customers and staff which involved shadowing transactions across locations and peak times.


Through mapping the end‑to‑end journey; I surfaced four key pain points:


  • Slow, confusing checkout causing late stage drop‑offs


  • Unclear product details leading to hesitation


  • Poorly timed age verification causing failed transactions


  • Cluttered touchscreen UI with small tap zones and inconsistent states


These insights reframed the kiosk from "digital catalogue" to "guided, compliant checkout assistant" that needed to balance speed, education, and regulation.

Research & Insights

As the brief was fairly ambiguous I conducted in‑store observation and interviews with customers and staff which involved shadowing transactions across locations and peak times.


Through mapping the end‑to‑end journey; I surfaced four key pain points:


  • Slow, confusing checkout causing late stage drop‑offs


  • Unclear product details leading to hesitation


  • Poorly timed age verification causing failed transactions


  • Cluttered touchscreen UI with small tap zones and inconsistent states


These insights reframed the kiosk from "digital catalogue" to "guided, compliant checkout assistant" that needed to balance speed, education, and regulation.

Research & Insights


As the brief was fairly ambiguous I conducted in‑store observation and interviews with customers and staff which involved shadowing transactions across locations and peak times.


Through mapping the end‑to‑end journey; I surfaced four key pain points:


  • Slow, confusing checkout causing late stage drop‑offs


  • Unclear product details leading to hesitation


  • Poorly timed age verification causing failed transactions


  • Cluttered touchscreen UI with small tap zones and inconsistent states


These insights reframed the kiosk from "digital catalogue" to "guided, compliant checkout assistant" that needed to balance speed, education, and regulation.

Animated idle screen and primary menu interface for a retailer kiosk.

Animated idle screen and primary menu interface for a retailer kiosk.

Animated idle screen and primary menu interface for a retailer kiosk.

Animated idle screen and primary menu interface for a retailer kiosk.

Design Approach

I redesigned the self‑service journey to match how people naturally shop: confirm eligibility first, guide choices simply, and minimise friction on the way to payment. I partnered with hardware, retail operations, and engineering so the physical kiosk and digital experience worked as one in‑store system.

Design Approach

I redesigned the self‑service journey to match how people naturally shop: confirm eligibility first, guide choices simply, and minimise friction on the way to payment. I partnered with hardware, retail operations, and engineering so the physical kiosk and digital experience worked as one in‑store system.

Design Approach

I redesigned the self‑service journey to match how people naturally shop: confirm eligibility first, guide choices simply, and minimise friction on the way to payment. I partnered with hardware, retail operations, and engineering so the physical kiosk and digital experience worked as one in‑store system.

Design Approach

I redesigned the self‑service journey to match how people naturally shop: confirm eligibility first, guide choices simply, and minimise friction on the way to payment. I partnered with hardware, retail operations, and engineering so the physical kiosk and digital experience worked as one in‑store system.

Design Approach

I redesigned the self‑service journey to match how people naturally shop: confirm eligibility first, guide choices simply, and minimise friction on the way to payment. I partnered with hardware, retail operations, and engineering so the physical kiosk and digital experience worked as one in‑store system.

Flow Architecture Redesign

  • Age check first to remove ineligible users early and prevent failed checkouts


  • Category first navigation that matches how staff guide purchases


  • Fewer steps by combining actions and cutting redundancy


Impact
Faster, clearer flow provides more completed sales and higher customer confidence.

Flow Architecture Redesign

  • Age check first to remove ineligible users early and prevent failed checkouts


  • Category first navigation that matches how staff guide purchases


  • Fewer steps by combining actions and cutting redundancy


Impact
Faster, clearer flow provides more completed sales and higher customer confidence.

Flow Architecture Redesign

  • Age check first to remove ineligible users early and prevent failed checkouts


  • Category first navigation that matches how staff guide purchases


  • Fewer steps by combining actions and cutting redundancy


Impact
Faster, clearer flow provides more completed sales and higher customer confidence.

Flow Architecture Redesign

  • Age check first to remove ineligible users early and prevent failed checkouts


  • Category first navigation that matches how staff guide purchases


  • Fewer steps by combining actions and cutting redundancy


Impact
Faster, clearer flow provides more completed sales and higher customer confidence.

Early kiosk flow and layout sketches used to define the initial solution.

Early kiosk flow and layout sketches used to define the initial solution.

Early kiosk flow and layout sketches used to define the initial solution.

Early kiosk flow and layout sketches used to define the initial solution.

Other Design Decisions

Educational Videos

  • Ultra short, skippable explainers for compatibility, nicotine strength, and safety


  • Replaced heavy text with visual, contextual tips to keep decisions quick


Trade Off
Prioritised essential info over detail to maintain speed at the shelf.

Hardware & Environment Optimisation

  • Defined screen size, height, and angle for accessibility and visibility


  • Specified durable, responsive touchscreens to support large, high-contrast UI


Trade Off
Paused nice-to-have hardware features to invest in reliability and ergonomics with higher conversion impact.

Other Design Decisions

Educational Videos

  • Ultra short, skippable explainers for compatibility, nicotine strength, and safety


  • Replaced heavy text with visual, contextual tips to keep decisions quick


Trade Off
Prioritised essential info over detail to maintain speed at the shelf.

Hardware & Environment Optimisation

  • Defined screen size, height, and angle for accessibility and visibility


  • Specified durable, responsive touchscreens to support large, high-contrast UI


Trade Off
Paused nice-to-have hardware features to invest in reliability and ergonomics with higher conversion impact.

Other Design Decisions

Educational Videos

  • Ultra short, skippable explainers for compatibility, nicotine strength, and safety


  • Replaced heavy text with visual, contextual tips to keep decisions quick


Trade Off
Prioritised essential info over detail to maintain speed at the shelf.

Hardware & Environment Optimisation

  • Defined screen size, height, and angle for accessibility and visibility


  • Specified durable, responsive touchscreens to support large, high-contrast UI


Trade Off
Paused nice-to-have hardware features to invest in reliability and ergonomics with higher conversion impact.

Other Design Decisions

Educational Videos

  • Ultra short, skippable explainers for compatibility, nicotine strength, and safety


  • Replaced heavy text with visual, contextual tips to keep decisions quick


Trade Off
Prioritised essential info over detail to maintain speed at the shelf.

Hardware & Environment Optimisation

  • Defined screen size, height, and angle for accessibility and visibility


  • Specified durable, responsive touchscreens to support large, high-contrast UI


Trade Off
Paused nice-to-have hardware features to invest in reliability and ergonomics with higher conversion impact.

Other Design Decisions

Educational Videos

  • Ultra short, skippable explainers for compatibility, nicotine strength, and safety


  • Replaced heavy text with visual, contextual tips to keep decisions quick


Trade Off
Prioritised essential info over detail to maintain speed at the shelf.

Hardware & Environment Optimisation

  • Defined screen size, height, and angle for accessibility and visibility


  • Specified durable, responsive touchscreens to support large, high-contrast UI


Trade Off
Paused nice-to-have hardware features to invest in reliability and ergonomics with higher conversion impact.

Low-fi wireframes outlining the kiosk journey across age gating, product browsing, and purchase steps.

Low-fi wireframes outlining the kiosk journey across age gating, product browsing, and purchase steps.

Low-fi wireframes outlining the kiosk journey across age gating, product browsing, and purchase steps.

Low-fi wireframes outlining the kiosk journey across age gating, product browsing, and purchase steps.

Prototyping & Testing


Using Figma, I created mid‑fidelity wireframes to align product, compliance, engineering, and retail stakeholders and to iterate quickly on copy, layout, and interaction patterns. Usability testing led to clearer, low‑friction age‑verification prompts and streamlined product selection screens focused on a small set of comparison attributes, which reduced decision fatigue, cut errors, and increased task completion speed and confidence.

Prototyping & Testing


Using Figma, I created mid‑fidelity wireframes to align product, compliance, engineering, and retail stakeholders and to iterate quickly on copy, layout, and interaction patterns. Usability testing led to clearer, low‑friction age‑verification prompts and streamlined product selection screens focused on a small set of comparison attributes, which reduced decision fatigue, cut errors, and increased task completion speed and confidence.

Prototyping & Testing


Using Figma, I created mid‑fidelity wireframes to align product, compliance, engineering, and retail stakeholders and to iterate quickly on copy, layout, and interaction patterns. Usability testing led to clearer, low‑friction age‑verification prompts and streamlined product selection screens focused on a small set of comparison attributes, which reduced decision fatigue, cut errors, and increased task completion speed and confidence.

Prototyping & Testing


Using Figma, I created mid‑fidelity wireframes to align product, compliance, engineering, and retail stakeholders and to iterate quickly on copy, layout, and interaction patterns. Usability testing led to clearer, low‑friction age‑verification prompts and streamlined product selection screens focused on a small set of comparison attributes, which reduced decision fatigue, cut errors, and increased task completion speed and confidence.

Hi-fi product screens with a smooth carousel and tabs for exploring different product types.

Hi-fi product screens with a smooth carousel and tabs for exploring different product types.

Hi-fi product screens with a smooth carousel and tabs for exploring different product types.

Hi-fi product screens with a smooth carousel and tabs for exploring different product types.

Leadership & Collaboration


As lead designer on the project, my responsibilities went beyond screens:


Design Ownership

Set the UX direction for the end‑to‑end flow, negotiated trade‑offs (e.g., where to place legal content, what to include on‑screen vs. in staff training), and made final calls on navigation and information hierarchy.


Artefact Coaching

Used user journeys and annotated flows to help non‑design stakeholders understand the impact of design choices.

Leadership & Collaboration


As lead designer on the project, my responsibilities went beyond screens:


Design Ownership

Set the UX direction for the end‑to‑end flow, negotiated trade‑offs (e.g., where to place legal content, what to include on‑screen vs. in staff training), and made final calls on navigation and information hierarchy.


Artefact Coaching

Used user journeys and annotated flows to help non‑design stakeholders understand the impact of design choices.

Leadership & Collaboration


As lead designer on the project, my responsibilities went beyond screens:


Design Ownership

Set the UX direction for the end‑to‑end flow, negotiated trade‑offs (e.g., where to place legal content, what to include on‑screen vs. in staff training), and made final calls on navigation and information hierarchy.


Artefact Coaching

Used user journeys and annotated flows to help non‑design stakeholders understand the impact of design choices.

Leadership & Collaboration


As lead designer on the project, my responsibilities went beyond screens:


Design Ownership

Set the UX direction for the end‑to‑end flow, negotiated trade‑offs (e.g., where to place legal content, what to include on‑screen vs. in staff training), and made final calls on navigation and information hierarchy.


Artefact Coaching

Used user journeys and annotated flows to help non‑design stakeholders understand the impact of design choices.

Leadership & Collaboration


As lead designer on the project, my responsibilities went beyond screens:


Design Ownership

Set the UX direction for the end‑to‑end flow, negotiated trade‑offs (e.g., where to place legal content, what to include on‑screen vs. in staff training), and made final calls on navigation and information hierarchy.


Artefact Coaching

Used user journeys and annotated flows to help non‑design stakeholders understand the impact of design choices.

Hi-fi kiosk screens showing the idle animation, starter-kit promotion, and a learn-more section.

Hi-fi kiosk screens showing the idle animation, starter-kit promotion, and a learn-more section.

Hi-fi kiosk screens showing the idle animation, starter-kit promotion, and a learn-more section.

Hi-fi kiosk screens showing the idle animation, starter-kit promotion, and a learn-more section.

Iteration & Outcomes


After pilot deployment, I monitored qualitative feedback and operational metrics with stakeholdes, then iterated on:


Age Check Placement

Minor copy and visual tweaks around the upfront age gate further reduced confusion and abandonment.


Navigation & Labelling

A clearer category‑first structure and improved labelling simplified wayfinding and reduced backtracking.


UI Responsiveness

Adjustments to button states, error feedback, and loading indicators improved perceived speed and trust.

Iteration & Outcomes


After pilot deployment, I monitored qualitative feedback and operational metrics with stakeholdes, then iterated on:


Age Check Placement

Minor copy and visual tweaks around the upfront age gate further reduced confusion and abandonment.


Navigation & Labelling

A clearer category‑first structure and improved labelling simplified wayfinding and reduced backtracking.


UI Responsiveness

Adjustments to button states, error feedback, and loading indicators improved perceived speed and trust.

Iteration & Outcomes


After pilot deployment, I monitored qualitative feedback and operational metrics with stakeholdes, then iterated on:


Age Check Placement

Minor copy and visual tweaks around the upfront age gate further reduced confusion and abandonment.


Navigation & Labelling

A clearer category‑first structure and improved labelling simplified wayfinding and reduced backtracking.


UI Responsiveness

Adjustments to button states, error feedback, and loading indicators improved perceived speed and trust.

Iteration & Outcomes


After pilot deployment, I monitored qualitative feedback and operational metrics with stakeholdes, then iterated on:


Age Check Placement

Minor copy and visual tweaks around the upfront age gate further reduced confusion and abandonment.


Navigation & Labelling

A clearer category‑first structure and improved labelling simplified wayfinding and reduced backtracking.


UI Responsiveness

Adjustments to button states, error feedback, and loading indicators improved perceived speed and trust.

Animated walkthrough showing the flow from idle screen to product purchase.

Animated walkthrough showing the flow from idle screen to product purchase.

Animated walkthrough showing the flow from idle screen to product purchase.

Animated walkthrough showing the flow from idle screen to product purchase.

Hi-fi kiosk screens showing the idle animation, starter-kit promotion, and a learn-more section.

Hi-fi kiosk screens showing the idle animation, starter-kit promotion, and a learn-more section.

Hi-fi kiosk screens showing the idle animation, starter-kit promotion, and a learn-more section.

Hi-fi kiosk screens showing the idle animation, starter-kit promotion, and a learn-more section.

What I learned

This project reinforced that:


  • Simple, compliant UX grounded in real behaviour can unlock significant commercial impact, especially in regulated retail.


  • Early collaboration with compliance and hardware teams prevents rework and helps turn constraints into design primitives rather than blockers.


If I tackled this again, I would:


  • Run more extensive accessibility audits earlier to ensure the kiosk works for a broader customer size.


  • Integrate analytics from day one to track drop‑off points and run ongoing experiments on copy, layout, and content, treating the kiosk as a continuously optimised product rather than a one‑off deployment.

What I learned

This project reinforced that:


  • Simple, compliant UX grounded in real behaviour can unlock significant commercial impact, especially in regulated retail.


  • Early collaboration with compliance and hardware teams prevents rework and helps turn constraints into design primitives rather than blockers.


If I tackled this again, I would:


  • Run more extensive accessibility audits earlier to ensure the kiosk works for a broader customer size.


  • Integrate analytics from day one to track drop‑off points and run ongoing experiments on copy, layout, and content, treating the kiosk as a continuously optimised product rather than a one‑off deployment.

What I learned


This project reinforced that:


  • Simple, compliant UX grounded in real behaviour can unlock significant commercial impact, especially in regulated retail.


  • Early collaboration with compliance and hardware teams prevents rework and helps turn constraints into design primitives rather than blockers.


If I tackled this again, I would:


  • Run more extensive accessibility audits earlier to ensure the kiosk works for a broader customer size.


  • Integrate analytics from day one to track drop‑off points and run ongoing experiments on copy, layout, and content, treating the kiosk as a continuously optimised product rather than a one‑off deployment.

What I learned

This project reinforced that:


  • Simple, compliant UX grounded in real behaviour can unlock significant commercial impact, especially in regulated retail.


  • Early collaboration with compliance and hardware teams prevents rework and helps turn constraints into design primitives rather than blockers.


If I tackled this again, I would:


  • Run more extensive accessibility audits earlier to ensure the kiosk works for a broader customer size.


  • Integrate analytics from day one to track drop‑off points and run ongoing experiments on copy, layout, and content, treating the kiosk as a continuously optimised product rather than a one‑off deployment.

What I learned

This project reinforced that:


  • Simple, compliant UX grounded in real behaviour can unlock significant commercial impact, especially in regulated retail.


  • Early collaboration with compliance and hardware teams prevents rework and helps turn constraints into design primitives rather than blockers.


If I tackled this again, I would:


  • Run more extensive accessibility audits earlier to ensure the kiosk works for a broader customer size.


  • Integrate analytics from day one to track drop‑off points and run ongoing experiments on copy, layout, and content, treating the kiosk as a continuously optimised product rather than a one‑off deployment.

Key Impact


📈 +29% sales uplift in product lines

😀 85% post-launch user satisfaction

⚡ 46% faster checkout experience

Key Impact


📈 +29% sales uplift in product lines

😀 85% post-launch user satisfaction

⚡ 46% faster checkout experience

Key Impact


📈 +29% sales uplift in product lines

😀 85% post-launch user satisfaction

⚡ 46% faster checkout experience

Key Impact


📈 +29% sales uplift in product lines

😀 85% post-launch user satisfaction

⚡ 46% faster checkout experience

Focus Areas
Transactional Kiosk
Retail
FMCG
UX Design
Interaction Design

Focus Areas
Transactional Kiosk
Retail
FMCG
UX Design
Interaction Design

Focus Areas
Transactional Kiosk
Retail
FMCG
UX Design
Interaction Design

Focus Areas
Transactional Kiosk
Retail
FMCG
UX Design
Interaction Design

© 2025 Will Cundall

© 2025 Will Cundall

© 2025 Will Cundall

© 2025 Will Cundall

© 2025 Will Cundall