Enhancing Logic Vapes experience with intuitive kiosks, driving +30% product sales.
Responsibilities: UX Design, Prototyping
Tools: Sketch, Photoshop, After Effects
Duration: 2 months
Background
This project explored the UX design process for a touchscreen kiosk selling Logic Vapes in retailers across Ireland. My objective was to create an intuitive, compliant interface that enhanced the customer experience while meeting legal requirements.
Challenge
Customers often faced confusion when purchasing Logic products due to limited product information and a lack of brand awareness. Logic partnered with McCann Worldgroup to launch touchscreen vending kiosks aimed at increasing sales and product visibility in physical retailers.
Pain points
I approached the design from the customer’s viewpoint, using existingf research to to identify pain points. I The overall research highlighted the following pain points.
Long checkout times in stores
Unclear product details
Difficulty verifying age
Frustration with complex touchscreen interfaces
Goals
My design goal was to ultimately create a transactional product offering a contemporary interface providing a clear and intuitive experience for Logic customers. To promote responsible purchasing, I targeted implementing a age verification method before any transaction within the main user journey. Throughout the experience I wanted to provide customers with a comprehensive understanding of product information and pricing, with a seamless checkout process to ensure a smooth purchasing experience.
Site map ideation
I began by defining user goals and mapping the experience through a comprehensive sitemap. Drawing inspiration from automated retail systems (e.g., McDonald’s kiosks), I created low-fidelity wireframes and regularly consulted Aeguana developers to ensure CMS and hardware compatibility.
Wireframing and prototyping
Wireframes were shared with the client and Aeguana to establish design direction. For a key presentation, I developed animated user flows to demonstrate screen transitions and user navigation. The feedback was minimal as the client was impressed with the clarity and flow.
Design choices
Clear, intuitive buttons grouped by category
High quality product pages with imagery and descriptions
Fast checkout experience supporting card and mobile wallet payments
Outcome
I was able to create an e-commerce digital product which answered the business needs of Logic and importantly needs of the user. By prioritising user experience, the kiosk successfully enhanced retailers, ensuring fast and secure purchases.
Impact
-50%
85%
Reduced checkout time
Customer satisfaction
+30%
Product sales
Key learnings
Including product information built user trust and confidence
Streamlining the interface reduced steps and improved conversions