Simplifying Shark’s In-Store Experience
Simplifying Shark’s In-Store Experience
Simplifying Shark’s In-Store Experience
Simplifying Shark’s In-Store Experience
Simplifying Shark’s In-Store Experience
Simplifying retail choices and boosting sales through confident, self-serve UX
Simplifying retail choices and boosting sales through confident, self-serve UX
Simplifying retail choices and boosting sales through confident, self-serve UX
Simplifying retail choices and boosting sales through confident, self-serve UX
Simplifying retail choices and boosting sales through confident, self-serve UX
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were often overwhelmed by the volume of options and complex specs. The task was to design a self serve touchscreen kiosk that simplifies product decision making and builds confidence for both new and returning shoppers.
Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were often overwhelmed by the volume of options and complex specs. The task was to design a self serve touchscreen kiosk that simplifies product decision making and builds confidence for both new and returning shoppers.
Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were often overwhelmed by the volume of options and complex specs. The task was to design a self serve touchscreen kiosk that simplifies product decision making and builds confidence for both new and returning shoppers.
Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were often overwhelmed by the volume of options and complex specs. The task was to design a self serve touchscreen kiosk that simplifies product decision making and builds confidence for both new and returning shoppers.
Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were often overwhelmed by the volume of options and complex specs. The task was to design a self serve touchscreen kiosk that simplifies product decision making and builds confidence for both new and returning shoppers.
Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Challenge
Hermes (now Evri) users were frustrated by a fragmented account management dashboard with clunky mobile layouts, unclear tracking, and robotic messaging. The redesign aimed to improve usability, reduce support load, humanise the tone, and enable fast, intuitive self-service especially when it comes to mobile.
Impact
📉 30% reduction in support queries
✅ 50% increase in task completions
⚡ 40% faster task completion on mobile
Challenge
Hermes (now Evri) users were frustrated by a fragmented account management dashboard with clunky mobile layouts, unclear tracking, and robotic messaging. The redesign aimed to improve usability, reduce support load, humanise the tone, and enable fast, intuitive self-service especially when it comes to mobile.
Impact
📉 30% reduction in support queries
✅ 50% increase in task completions
⚡ 40% faster task completion on mobile
Challenge
Hermes (now Evri) users were frustrated by a fragmented account management dashboard with clunky mobile layouts, unclear tracking, and robotic messaging. The redesign aimed to improve usability, reduce support load, humanise the tone, and enable fast, intuitive self-service especially when it comes to mobile.
Impact
📉 30% reduction in support queries
✅ 50% increase in task completions
⚡ 40% faster task completion on mobile
Challenge
Hermes (now Evri) users were frustrated by a fragmented account management dashboard with clunky mobile layouts, unclear tracking, and robotic messaging. The redesign aimed to improve usability, reduce support load, humanise the tone, and enable fast, intuitive self-service especially when it comes to mobile.
Impact
📉 30% reduction in support queries
✅ 50% increase in task completions
⚡ 40% faster task completion on mobile
Challenge
Hermes (now Evri) users were frustrated by a fragmented account management dashboard with clunky mobile layouts, unclear tracking, and robotic messaging. The redesign aimed to improve usability, reduce support load, humanise the tone, and enable fast, intuitive self-service especially when it comes to mobile.
Impact
📉 30% reduction in support queries
✅ 50% increase in task completions
⚡ 40% faster task completion on mobile
Discovery & Strategy
I led a discovery workshop with stakeholders to align on business goals and shopper pain points. We built a logic tree to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode - For step-by-step product matching
Browse Mode - For faster, self directed exploration
The product spec data was inconsistent, which complicated filtering logic. I collaborated with developers to restructure the backend, enabling dynamic and accurate filters.
Discovery & Strategy
I led a discovery workshop with stakeholders to align on business goals and shopper pain points. We built a logic tree to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode
For step-by-step product matching
Browse Mode
For faster, self directed exploration
The product spec data was inconsistent, which complicated filtering logic. I collaborated with developers to restructure the backend, enabling dynamic and accurate filters.
Discovery & Strategy
I led a discovery workshop with stakeholders to align on business goals and shopper pain points. We built a logic tree to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode
For step-by-step product matching
Browse Mode
For faster, self directed exploration
The product spec data was inconsistent, which complicated filtering logic. I collaborated with developers to restructure the backend, enabling dynamic and accurate filters.
Discovery & Strategy
I led a discovery workshop with stakeholders to align on business goals and shopper pain points. We built a logic tree to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode - For step-by-step product matching
Browse Mode - For faster, self directed exploration
The product spec data was inconsistent, which complicated filtering logic. I collaborated with developers to restructure the backend, enabling dynamic and accurate filters.
Discovery & Strategy
I led a discovery workshop with stakeholders to align on business goals and shopper pain points. We built a logic tree to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode - For step-by-step product matching
Browse Mode - For faster, self directed exploration
The product spec data was inconsistent, which complicated filtering logic. I collaborated with developers to restructure the backend, enabling dynamic and accurate filters.
UX Architecture
Flat navigation system for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Explore product cards with key specs and benefits
Benefit driven tags like “Best for Pets”
UX Architecture
Flat navigation system for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Explore products with key specs
Benefit driven tags like “Best for Pets”
UX Architecture
Flat navigation system for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Explore product with key specs
Benefit driven tags like “Best for Pets”
UX Architecture
Flat navigation system for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Explore product cards with key specs and benefits
Benefit driven tags like “Best for Pets”
UX Architecture
Flat navigation system for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Explore product cards with key specs and benefits
Benefit driven tags like “Best for Pets”
Design Principles
The experience was grounded in three design principles:
Informative - Give enough detail to decide without overload
Engaging - Scroll, tap, and visuals built user attention
Personable - TOV and microcopy made content relatable
Design Principles
The experience was grounded in three design principles:
Informative
Give enough detail to decide without overload
Engaging
Scroll, tap, and visuals built user attention
Personable
TOV and microcopy made content relatable
Design Principles
The experience was grounded in three design principles:
Informative
Give enough detail to decide without overload
Engaging
Scroll, tap, and visuals built user attention
Personable
TOV and microcopy made content relatable
Design Principles
The experience was grounded in three design principles:
Informative - Give enough detail to decide without overload
Engaging - Scroll, tap, and visuals built user attention
Personable - TOV and microcopy made content relatable
Design Principles
The experience was grounded in three design principles:
Informative - Give enough detail to decide without overload
Engaging - Scroll, tap, and visuals built user attention
Personable - TOV and microcopy made content relatable
Design Execution
Using Figma, I created high-fidelity wireframes for retail conditions:
Large tap targets for standing users
High contrast UI for visibility under glare
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
I added visual cues (arrows, sticky nav) to guide behaviour
Design Execution
Using Figma, I created high-fidelity wireframes for retail conditions:
Large tap targets for standing users
High contrast UI for visibility under glare
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
I added visual cues to guide behaviour
Design Execution
Using Figma, I created high-fidelity wireframes for retail conditions:
Large tap targets for standing users
High contrast UI for visibility under glare
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
I added visual cues to guide behaviour
Design Execution
Using Figma, I created high-fidelity wireframes for retail conditions:
Large tap targets for standing users
High contrast UI for visibility under glare
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
I added visual cues (arrows, sticky nav) to guide behaviour
Design Execution
Using Figma, I created high-fidelity wireframes for retail conditions:
Large tap targets for standing users
High contrast UI for visibility under glare
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
I added visual cues (arrows, sticky nav) to guide behaviour
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better visibility
Simplified Guided Mode to reduce steps
Improved visual hierarchy on dense pages
Smoothed screen transitions for better flow
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better visibility
Simplified Guided Mode to reduce steps
Improved visual hierarchy on dense pages
Smoothed screen transitions for better flow
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better visibility
Simplified Guided Mode to reduce steps
Improved visual hierarchy on dense pages
Smoothed screen transitions for better flow
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better visibility
Simplified Guided Mode to reduce steps
-
Improved visual hierarchy on dense pages
Smoothed screen transitions for better flow
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better visibility
Simplified Guided Mode to reduce steps
Improved visual hierarchy on dense pages
Smoothed screen transitions for better flow
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
