Simplifying Shark’s In-Store Experience
Simplifying Shark’s In-Store Experience
Simplifying Shark’s In-Store Experience
Simplifying Shark’s In-Store Experience
Simplifying Shark’s In-Store Experience
Simplifying retail choices and boosting sales through confident, self-serve UX
Simplifying retail choices and boosting sales through confident, self-serve UX
Simplifying retail choices and boosting sales through confident, self-serve UX
Simplifying retail choices and boosting sales through confident, self-serve UX
Simplifying retail choices and boosting sales through confident, self-serve UX
Role
Product Designer
Role
Product Designer
Role
Product Designer
Role
Product Designer
Role
Product Designer
Team
Developer, Data Analyst,
Product Owner, Copywriter
Team
Developer, Data Analyst,
Product Owner, Copywriter
Team
Developer, Data Analyst,
Product Owner, Copywriter
Team
Developer, Data Analyst,
Product Owner, Copywriter
Team
Developer, Data Analyst,
Product Owner, Copywriter
Responsibilities
UX/UI Design, Usability Testing
User Interviews, Discovery Workshop
Responsibilities
UX/UI Design, Usability Testing
User Interviews, Discovery Workshop
Responsibilities
UX/UI Design, Usability Testing
User Interviews, Discovery Workshop
Responsibilities
UX/UI Design, Usability Testing
User Interviews, Discovery Workshop
Responsibilities
UX/UI Design, Usability Testing
User Interviews, Discovery Workshop
Context & Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were overwhelmed by too many models, complex specs, and unclear differences between products. Busy, family‑focused stores meant customers often queued for staff help to compare options, creating pressure on colleagues. The goal was to design a self‑serve touchscreen kiosk that guided shoppers through a few simple choices, made product selection easy, and helped them quickly find the right product with confidence while reducing reliance on staff.
Context & Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were overwhelmed by too many models, complex specs, and unclear differences between products. Busy, family‑focused stores meant customers often queued for staff help to compare options, creating pressure on colleagues. The goal was to design a self‑serve touchscreen kiosk that guided shoppers through a few simple choices, made product selection easy, and helped them quickly find the right product with confidence while reducing reliance on staff.
Context & Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were overwhelmed by too many models, complex specs, and unclear differences between products. Busy, family‑focused stores meant customers often queued for staff help to compare options, creating pressure on colleagues. The goal was to design a self‑serve touchscreen kiosk that guided shoppers through a few simple choices, made product selection easy, and helped them quickly find the right product with confidence while reducing reliance on staff.
Context & Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were overwhelmed by too many models, complex specs, and unclear differences between products. Busy, family‑focused stores meant customers often queued for staff help to compare options, creating pressure on colleagues. The goal was to design a self‑serve touchscreen kiosk that guided shoppers through a few simple choices, made product selection easy, and helped them quickly find the right product with confidence while reducing reliance on staff.
Context & Challenge
At John Lewis, shoppers browsing Shark vacuums and wet cleaners were overwhelmed by too many models, complex specs, and unclear differences between products. Busy, family‑focused stores meant customers often queued for staff help to compare options, creating pressure on colleagues. The goal was to design a self‑serve touchscreen kiosk that guided shoppers through a few simple choices, made product selection easy, and helped them quickly find the right product with confidence while reducing reliance on staff.
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Discovery & Strategy
I led a discovery workshop with Shark stakeholders to align on business goals and shopper pain points. Together, we built a logic framework to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode for a step-by-step experience for users who wanted product recommendations. Browse Mode for a faster, free-form flow for confident shoppers exploring specs independently.
I discovered that product data inconsistencies were limiting filter accuracy, so I partnered with developers to enable dynamic and reliable product filtering.
Discovery & Strategy
I led a discovery workshop with Shark stakeholders to align on business goals and shopper pain points. Together, we built a logic framework to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode for a step-by-step experience for users who wanted product recommendations.
Browse Mode for a faster, free-form flow for confident shoppers exploring specs independently.
I discovered that product data inconsistencies were limiting filter accuracy, so I partnered with developers to enable dynamic and reliable product filtering.
Discovery & Strategy
I led a discovery workshop with Shark stakeholders to align on business goals and shopper pain points. Together, we built a logic framework to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode for a step-by-step experience for users who wanted product recommendations.
Browse Mode for a faster, free-form flow for confident shoppers exploring specs independently.
I discovered that product data inconsistencies were limiting filter accuracy, so I partnered with developers to enable dynamic and reliable product filtering.
Discovery & Strategy
I led a discovery workshop with Shark stakeholders to align on business goals and shopper pain points. Together, we built a logic framework to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode for a step-by-step experience for users who wanted product recommendations. Browse Mode for a faster, free-form flow for confident shoppers exploring specs independently.
I discovered that product data inconsistencies were limiting filter accuracy, so I partnered with developers to enable dynamic and reliable product filtering.
Discovery & Strategy
I led a discovery workshop with Shark stakeholders to align on business goals and shopper pain points. Together, we built a logic framework to define key product decision drivers:
Corded vs. cordless
Pet hair performance
Budget and price tiers
Two clear user flows emerged:
Guided Mode for a step-by-step experience for users who wanted product recommendations. Browse Mode for a faster, free-form flow for confident shoppers exploring specs independently.
I discovered that product data inconsistencies were limiting filter accuracy, so I partnered with developers to enable dynamic and reliable product filtering.
UX Architecture
Flat navigation for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Product cards with key specs and benefits
This structure reduced cognitive load, making exploration natural and intuitive.
UX Architecture
”Flat navigation for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Product cards with key specs and benefits
This structure reduced cognitive load, making exploration natural and intuitive.
UX Architecture
”Flat navigation for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Product cards with key specs and benefits
This structure reduced cognitive load, making exploration natural and intuitive.
UX Architecture
Flat navigation for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Product cards with key specs and benefits
This structure reduced cognitive load, making exploration natural and intuitive.
UX Architecture
Flat navigation for ease and speed
Filter by need (e.g., pets, floor type)
Compare models side-by-side
Product cards with key specs and benefits
This structure reduced cognitive load, making exploration natural and intuitive.
Design Principles
The experience was grounded in three design principles:
Informative - Give enough detail to decide without overload
Engaging - Scroll, tap, and visuals built user attention
Personable - TOV and microcopy made content relatable
Design Principles
The experience was grounded in three design principles:
Informative
Give enough detail to decide without overload
Engaging
Scroll, tap, and visuals built user attention
Personable
TOV and microcopy made content relatable
Design Principles
The experience was grounded in three design principles:
Informative
Give enough detail to decide without overload
Engaging
Scroll, tap, and visuals built user attention
Personable
TOV and microcopy made content relatable
Design Principles
The experience was grounded in three design principles:
Informative - Give enough detail to decide without overload
Engaging - Scroll, tap, and visuals built user attention
Personable - TOV and microcopy made content relatable
Design Principles
The experience was grounded in three design principles:
Informative - Give enough detail to decide without overload
Engaging - Scroll, tap, and visuals built user attention
Personable - TOV and microcopy made content relatable
Design Execution
Using Figma, I designed high-fidelity wireframes optimised for in-store use:
Large tap targets for standing users
High contrast UI for visibility under store lighting
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
The modular design also allowed the kiosk to scale across future retail campaigns and product lines.
Design Execution
Using Figma, I designed high-fidelity wireframes optimised for in-store use:
Large tap targets for standing users
High contrast UI for visibility under store lighting
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
The modular design also allowed the kiosk to scale across future retail campaigns and product lines.
Design Execution
Using Figma, I designed high-fidelity wireframes optimised for in-store use:
Large tap targets for standing users
High contrast UI for visibility under store lighting
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
The modular design also allowed the kiosk to scale across future retail campaigns and product lines.
Design Execution
Using Figma, I designed high-fidelity wireframes optimised for in-store use:
Large tap targets for standing users
High contrast UI for visibility under store lighting
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
The modular design also allowed the kiosk to scale across future retail campaigns and product lines.
Design Execution
Using Figma, I designed high-fidelity wireframes optimised for in-store use:
Large tap targets for standing users
High contrast UI for visibility under store lighting
Modular product cards for quick scanning
Clear hierarchy to reduce decision fatigue
The modular design also allowed the kiosk to scale across future retail campaigns and product lines.
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better reach and visibility
Simplified Guided Mode to reduce steps
Improved visual hierarchy on dense pages
Post-launch analytics confirmed the improvements: users spent more time engaging with the kiosk, yet completed purchases faster and with greater confidence.
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better reach and visibility
Simplified Guided Mode to reduce steps
Improved visual hierarchy on dense pages
Post-launch analytics confirmed the improvements: users spent more time engaging with the kiosk, yet completed purchases faster and with greater confidence.
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better reach
Simplified Guided Mode to reduce steps
Improved visual hierarchy on dense pages
Post-launch analytics confirmed the improvements: users spent more time engaging with the kiosk, yet completed purchases faster and with greater confidence.
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better reach and visibility
Simplified Guided Mode to reduce steps
Improved visual hierarchy on dense pages
Post-launch analytics confirmed the improvements: users spent more time engaging with the kiosk, yet completed purchases faster and with greater confidence.
Testing & Iteration
I conducted usability testing on actual kiosk hardware in-store, observing real customer behaviour.
Key refinements included:
Repositioned CTAs for better reach and visibility
Simplified Guided Mode to reduce steps
Improved visual hierarchy on dense pages
Post-launch analytics confirmed the improvements: users spent more time engaging with the kiosk, yet completed purchases faster and with greater confidence.
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
What I learned
The dual‑mode flow balanced novice and confident shoppers, making product selection faster and more intuitive. By grounding the design in real in‑store behaviour and using a modular approach, we delivered a scalable retail tool that boosted confidence, reduced friction, and delivered measurable business results.
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
Key Impact
🔼 +25% kiosk engagement time
🛒 +18% sales uplift for featured products
👥 Reduced reliance on staff
