Streamlining ŠKODA’s Online Finance Journey
Streamlining ŠKODA’s Online Finance Journey
Streamlining ŠKODA’s Online Finance Journey
Simplifying ŠKODA’s
Online Finance Journey
Streamlining ŠKODA’s Online Finance Journey
Launched a decision tool that improved clarity and increased finance inquiries by 30%.
Launched a decision tool that improved clarity and increased finance inquiries by 30%.
Launched a decision tool that improved clarity and increased finance inquiries by 30%.
Launched a decision tool that improved clarity and increased finance inquiries by 30%.
Launched a decision tool that improved clarity and increased finance inquiries by 30%.
Role
Product Designer
Role
Product Designer
Role
Product Designer
Role
Product Designer
Role
Product Designer
Team
Developer, User Researcher
Product Owner, Copywriter
Team
Developer, User Researcher
Product Owner, Copywriter
Team
Developer, User Researcher
Product Owner, Copywriter
Team
Developer, User Researcher
Product Owner, Copywriter
Team
Developer, User Researcher
Product Owner, Copywriter
Responsibilities
UX/UI Design, Usability Testing
Competitor Audits
Responsibilities
UX/UI Design, Usability Testing
Competitor Audits
Responsibilities
UX/UI Design, Usability Testing
Competitor Audits
Responsibilities
UX/UI Design, Usability Testing
Competitor Audits
Responsibilities
UX/UI Design, Usability Testing
Competitor Audits
Challenge
ŠKODA’s online finance journey was losing customers. Dense layouts, unclear next steps, and overly technical language created confusion and hesitation. Instead of completing their finance applications online, users often contacted customer support thus increasing operational load and reducing conversions.
My goal was to simplify the decision process, improve clarity, and build user confidence throughout.
Challenge
ŠKODA’s online finance journey was losing customers. Dense layouts, unclear next steps, and overly technical language created confusion and hesitation. Instead of completing their finance applications online, users often contacted customer support thus increasing operational load and reducing conversions.
My goal was to simplify the decision process, improve clarity, and build user confidence throughout.
Challenge
ŠKODA’s online finance journey was losing customers. Dense layouts, unclear next steps, and overly technical language created confusion and hesitation. Instead of completing their finance applications online, users often contacted customer support thus increasing operational load and reducing conversions.
My goal was to simplify the decision process, improve clarity, and build user confidence throughout.
Challenge
ŠKODA’s online finance journey was losing customers. Dense layouts, unclear next steps, and overly technical language created confusion and hesitation. Instead of completing their finance applications online, users often contacted customer support thus increasing operational load and reducing conversions.
My goal was to simplify the decision process, improve clarity, and build user confidence throughout.
Challenge
ŠKODA’s online finance journey was losing customers. Dense layouts, unclear next steps, and overly technical language created confusion and hesitation. Instead of completing their finance applications online, users often contacted customer support thus increasing operational load and reducing conversions.
My goal was to simplify the decision process, improve clarity, and build user confidence throughout.
Key Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Key Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Key Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Key Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Key Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Research & Insights
Partnering with ŠKODA’s user researcher, I conducted user interviews and competitor audits to uncover key pain points.
Findings Revealed:
Finance terms felt unclear and intimidating.
Mobile drop-offs spiked during form-heavy steps.
Customers valued clarity, transparency and reassurance.
Research & Insights
Partnering with ŠKODA’s user researcher, I conducted user interviews and competitor audits to uncover key pain points.
Findings Revealed:
Finance terms felt unclear and intimidating.
Mobile drop-offs spiked during steps.
Customers valued clarity and transparency.
Research & Insights
Partnering with ŠKODA’s user researcher, I conducted user interviews and competitor audits to uncover key pain points.
Findings Revealed:
Finance terms felt unclear and intimidating.
Mobile drop-offs spiked during form-heavy steps.
Customers valued clarity, transparency and reassurance.
Research & Insights
Partnering with ŠKODA’s user researcher, I conducted user interviews and competitor audits to uncover key pain points.
Findings Revealed:
Finance terms felt unclear and intimidating.
Mobile drop-offs spiked during form-heavy steps.
Customers valued clarity, transparency and reassurance
Research & Insights
Partnering with ŠKODA’s user researcher, I conducted user interviews and competitor audits to uncover key pain points.
Findings Revealed:
Finance terms felt unclear and intimidating.
Mobile drop-offs spiked during steps.
Customers valued clarity and transparency.
These insights became my guiding principles
These insights became my guiding principles
These insights became my guiding principles
These insights became my guiding principles
These insights became my guiding principles
Simplifying The Finance Journey
Strategy
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree tool to simplify the process into clear, guided steps, thus helping users personalise their journey.
Design Approach
I created low-fi wireframes that turned complexity into clear, guided steps. This early sketching ensured stakeholder alignment before I refined visuals in Sketch and prepared developer handoffs.
Collaboration
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design
Using ŠKODA’s brand system, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. The design was mobile-first, focusing on large tap targets, intuitive interactions, and an open, breathable layout that built user trust.
Simplifying The
Finance Journey
Strategy
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree tool to simplify the process into clear, guided steps, thus helping users personalise their journey.
Design Approach
I created low-fi wireframes that turned complexity into clear, guided steps. This early sketching ensured stakeholder alignment before I refined visuals in Sketch and prepared developer handoffs.
Collaboration
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design
Using ŠKODA’s brand system, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. The design was mobile-first, focusing on large tap targets, intuitive interactions, and an open, breathable layout that built user trust.
Simplifying The Finance Journey
Strategy
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree tool to simplify the process into clear, guided steps, thus helping users personalise their journey.
Design Approach
I created low-fi wireframes that turned complexity into clear, guided steps. This early sketching ensured stakeholder alignment before I refined visuals in Sketch and prepared developer handoffs.
Collaboration
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design
Using ŠKODA’s brand system, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. The design was mobile-first, focusing on large tap targets, intuitive interactions, and an open, breathable layout that built user trust.
Simplifying The Finance Journey
Strategy
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree tool to simplify the process into clear, guided steps, thus helping users personalise their journey.
Design Approach
I created low-fi wireframes that turned complexity into clear, guided steps. This early sketching ensured stakeholder alignment before I refined visuals in Sketch and prepared developer handoffs.
Collaboration
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design
Using ŠKODA’s brand system, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. The design was mobile-first, focusing on large tap targets, intuitive interactions, and an open, breathable layout that built user trust.
Simplifying The
Finance Journey
Strategy
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree tool to simplify the process into clear, guided steps, thus helping users personalise their journey.
Design Approach
I created low-fi wireframes that turned complexity into clear, guided steps. This early sketching ensured stakeholder alignment before I refined visuals in Sketch and prepared developer handoffs.
Collaboration
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design
Using ŠKODA’s brand system, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. The design was mobile-first, focusing on large tap targets, intuitive interactions, and an open, breathable layout that built user trust.
Testing & Iteration
Using UserZoom remote usability testing with 12 participants:
✅ 87% successfully completed the finance flow
⚡ Task completion time decreased
⭐ System Usability Score: 82.5
Based on testing feedback, I simplified language further, refined step structure, and enhanced mobile accessibility to meet WCAG standards.
Testing & Iteration
Using UserZoom remote usability testing with 12 participants:
✅ 87% successfully completed the finance flow
⚡ Task completion time decreased
⭐ System Usability Score: 82.5
Based on testing feedback, I simplified language further, refined step structure, and enhanced mobile accessibility to meet WCAG standards.
Testing & Iteration
Using UserZoom remote usability testing with 12 participants:
✅ 87% successfully completed the finance flow
⚡ Task completion time decreased
⭐ System Usability Score: 82.5
Based on testing feedback, I simplified language further, refined step structure, and enhanced mobile accessibility to meet WCAG standards.
Testing & Iteration
Using UserZoom remote usability testing with 12 participants:
✅ 87% successfully completed the finance flow
⚡ Task completion time decreased
⭐ System Usability Score: 82.5
Based on testing feedback, I simplified language further, refined step structure, and enhanced mobile accessibility to meet WCAG standards.
Testing & Iteration
Using UserZoom remote usability testing with 12 participants:
✅ 87% successfully completed the finance flow
⚡ Task completion time decreased
⭐ System Usability Score: 82.5
Based on testing feedback, I simplified language further, refined step structure, and enhanced mobile accessibility to meet WCAG standards.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.