Simplifying ŠKODA’s Online Finance Journey
Simplifying ŠKODA’s Online Finance Journey
Simplifying ŠKODA’s Online Finance Journey
Simplifying ŠKODA’s Online Finance Journey
Simplifying ŠKODA’s Online Finance Journey
45% more satisfied users through a simpler user experience
45% more satisfied users through a simpler user experience
45% more satisfied users through a simpler user experience
Storytelling and bold UX for mobile-first, expressive users
45% more satisfied users through a simpler user experience
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Challenge
ŠKODA’s online finance journey was losing users. Dense layouts and unclear next steps left customers feeling overwhelmed. Instead of completing the process online, many turned to customer support thus increasing operational load and reducing conversions.
Challenge
ŠKODA’s online finance journey was losing users. Dense layouts and unclear next steps left customers feeling overwhelmed. Instead of completing the process online, many turned to customer support thus increasing operational load and reducing conversions.
Challenge
ŠKODA’s online finance journey was losing users. Dense layouts and unclear next steps left customers feeling overwhelmed. Instead of completing the process online, many turned to customer support thus increasing operational load and reducing conversions.
Challenge
ŠKODA’s online finance journey was losing users. Dense layouts and unclear next steps left customers feeling overwhelmed. Instead of completing the process online, many turned to customer support thus increasing operational load and reducing conversions.
Challenge
ŠKODA’s online finance journey was losing users. Dense layouts and unclear next steps left customers feeling overwhelmed. Instead of completing the process online, many turned to customer support thus increasing operational load and reducing conversions.
Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Impact
📈 +30% increase in finance inquiries
😊 +45% improvement in user satisfaction
📉 18% reduction in support calls
Research & Insights
Working with ŠKODA’s user researcher, I conducted user interviews and competitor audits. The findings showed users weren’t disengaged as they were confused by the presentation.
Key insights:
Finance terms felt confusing and intimidating.
Mobile drop-offs spiked during form-heavy steps.
Customers valued clarity, transparency and reassurance.
The core user question was simple: “What will I pay monthly?”
Research & Insights
Working with ŠKODA’s user researcher, I conducted user interviews and competitor audits. The findings showed users weren’t disengaged as they were confused by the presentation.
Key insights:
Finance terms felt confusing and intimidating.
Mobile drop-offs spiked during form-heavy steps.
Customers valued clarity and reassurance.
The user question was simple: “What will I pay monthly?”
Research & Insights
Working with ŠKODA’s user researcher, I conducted user interviews and competitor audits. The findings showed users weren’t disengaged as they were confused by the presentation.
Key insights:
Finance terms felt confusing and intimidating.
Mobile drop-offs spiked during form-heavy steps.
Customers valued clarity, transparency and reassurance.
The core user question was simple: “What will I pay monthly?”
Research & Insights
Working with ŠKODA’s user researcher, I conducted user interviews and competitor audits. The findings showed users weren’t disengaged as they were confused by the presentation.
Key insights:
Finance terms like PCP and PCH were unclear.
Mobile drop-offs spiked during form-heavy steps.
The core user question was simple: “What will I pay monthly?”
Research & Insights
Working with ŠKODA’s user researcher, I conducted user interviews and competitor audits. The findings showed users weren’t disengaged as they were confused by the presentation.
Key insights:
Finance terms felt confusing and intimidating.
Mobile drop-offs spiked during steps.
Customers valued clarity and reassurance.
The user question was simple: “What will I pay monthly?”
Simplifying The Finance Journey
Strategising Solutions
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree to simplify decisions and build confidence through personalisation.
Design Approach
To clarify the flow, I created low-fi wireframes that turned complexity into clear, guided steps. These ensured stakeholder alignment before refining components in Sketch and handing off via Zeplin.
Collaborating With Others
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design Aesthetics
Using ŠKODA’s brand guidelines, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. A mobile first approach shaped spacing, tap targets, and intuitive interactions.
Simplifying The Finance Journey
Strategising Solutions
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree to simplify decisions and build confidence through personalisation.
Design Approach
To clarify the flow, I created low-fi wireframes that turned complexity into clear, guided steps. These ensured stakeholder alignment before refining components in Sketch and handing off via Zeplin.
Collaborating With Others
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design Aesthetics
Using ŠKODA’s brand guidelines, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. A mobile first approach shaped spacing, tap targets, and intuitive interactions.
Simplifying The Finance Journey
Strategising Solutions
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree to simplify decisions and build confidence through personalisation.
Design Approach
To clarify the flow, I created low-fi wireframes that turned complexity into clear, guided steps. These ensured stakeholder alignment before refining components in Sketch and handing off via Zeplin.
Collaborating With Others
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design Aesthetics
Using ŠKODA’s brand guidelines, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. A mobile first approach shaped spacing, tap targets, and intuitive interactions.
Simplifying The Finance Journey
Strategising Solutions
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree to simplify decisions and build confidence through personalisation.
Design Approach
To clarify the flow, I created low-fi wireframes that turned complexity into clear, guided steps. These ensured stakeholder alignment before refining components in Sketch and handing off via Zeplin.
Collaborating With Others
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design Aesthetics
Using ŠKODA’s brand guidelines, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. A mobile first approach shaped spacing, tap targets, and intuitive interactions.
Simplifying The Finance Journey
Strategising Solutions
Users struggled with complex finance choices, creating uncertainty and drop-offs. I proposed a decision tree to simplify decisions and build confidence through personalisation.
Design Approach
To clarify the flow, I created low-fi wireframes that turned complexity into clear, guided steps. These ensured stakeholder alignment before refining components in Sketch and handing off via Zeplin.
Collaborating With Others
Working with product, legal and engineering, I balanced compliance, usability, and feasibility to reduce rework and ensure smooth delivery.
Visual Design Aesthetics
Using ŠKODA’s brand guidelines, I applied sharp typography, balanced color, and clear layouts to reduce cognitive load. A mobile first approach shaped spacing, tap targets, and intuitive interactions.
Testing & Iteration
Using UserZoom remote usability testing with 12 participants:
87% completed the task flow
Average task time decreased
System Usability Score: 82.5
Based on the testing feedback I opted to simplify the language, further refined the flow structure and enhanced mobile accessibility.
Testing & Iteration
Using UserZoom remote usability testing with 12 participants:
87% completed the task flow
Average task time decreased
System Usability Score: 82.5
Based on the testing feedback I opted to simplify the language, further refined the flow structure and enhanced mobile accessibility.
Testing and Iteration
Using UserZoom remote usability testing with 12 participants:
87% completed the task flow
Average task time decreased
System Usability Score: 82.5
Based on the testing feedback I opted to simplify the language, further refined the flow structure and enhanced mobile accessibility.
Testing & Iteration
Using UserZoom remote usability testing with 12 participants:
87% completed the task flow
Average task time decreased
System Usability Score: 82.5
Based on the testing feedback I opted to simplify the language, further refined the flow structure and enhanced mobile accessibility.
Testing & Iteration
Using UserZoom remote usability testing with 12 participants:
87% completed the task flow
Average task time decreased
System Usability Score: 82.5
Based on the testing feedback I opted to simplify the language, further refined the flow structure and enhanced mobile accessibility.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
Reflection
Personalisation, clarity, and early sketching built trust and secured client buy-in. Early collaboration with developers and legal reduced friction however legal review cycles still slowed iteration. Accessibility testing started too late and should have been prioritised earlier.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.
What I learned
Simplicity is powerful, especially in major decisions like car financing. Wireframes serve not only as design tools but also as alignment tools that bring clarity to teams. Most importantly, collaboration across product, engineering, and legal helps streamline processes and save valuable time.
