Emotion-Led Design for Connection and Conversion
Emotion-Led Design for Connection and Conversion
Emotion-Led Design for Connection and Conversion
Emotion-Led Design for Connection and Conversion
Emotion-Led Design for Connection and Conversion
Storytelling and bold UX for ŠKODA’s mobile-first, expressive audience
Storytelling and bold UX for ŠKODA’s mobile-first, expressive audience
Storytelling and bold UX for ŠKODA’s mobile-first, expressive audience
Storytelling and bold UX for ŠKODA’s mobile-first, expressive audience
Storytelling and bold UX for ŠKODA’s mobile-first, expressive audience
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Role: UX Designer, Copywriter
Tools: Figma, Photoshop, Illustrator
Challenge
ŠKODA sought to shift its image from practical to aspirational while preserving the trust of its audience. Partnering with Paloma Faith to create boldness and individuality, they tasked me with leading the UX strategy for a microsite designed to emotionally engage younger customers and inspire exploration beyond conversion.
Challenge
ŠKODA sought to shift its image from practical to aspirational while preserving the trust of its audience. Partnering with Paloma Faith to create boldness and individuality, they tasked me with leading the UX strategy for a microsite designed to emotionally engage younger customers and inspire exploration beyond conversion.
Challenge
ŠKODA sought to shift its image from practical to aspirational while preserving the trust of its audience. Partnering with Paloma Faith to create boldness and individuality, they tasked me with leading the UX strategy for a microsite designed to emotionally engage younger customers and inspire exploration beyond conversion.
Challenge
ŠKODA sought to shift its image from practical to aspirational while preserving the trust of its audience. Partnering with Paloma Faith to create boldness and individuality, they tasked me with leading the UX strategy for a microsite designed to emotionally engage younger customers and inspire exploration beyond conversion.
Challenge
ŠKODA sought to shift its image from practical to aspirational while preserving the trust of its audience. Partnering with Paloma Faith to create boldness and individuality, they tasked me with leading the UX strategy for a microsite designed to emotionally engage younger customers and inspire exploration beyond conversion.
Impact
🔼 +56% microsite traffic
📱 +64% mobile engagement
🚘 More test drive bookings
Impact
🔼 +56% microsite traffic
📱 +64% mobile engagement
🚘 More test drive bookings
Impact
🔼 +56% microsite traffic
📱 +64% mobile engagement
🚘 More test drive bookings
Impact
🔼 +56% microsite traffic
📱 +64% mobile engagement
🚘 More test drive bookings
Impact
🔼 +56% microsite traffic
📱 +64% mobile engagement
🚘 More test drive bookings
Strategy
User research showed younger, mobile‑first audiences valued self‑expression over technical specs. I designed a microsite inspired by Paloma Faith’s bold persona, using her expressive style to guide a narrative-led approach centred on visual tone. I designed interactions to feel more immersive and personal to build brand values. Thus shifting from a product showcase to a storytelling experience that forged an emotional bond with ŠKODA.
Strategy
User research showed younger, mobile‑first audiences valued self‑expression over technical specs. I designed a microsite inspired by Paloma Faith’s bold persona, using her expressive style to guide a narrative-led approach centred on visual tone. I designed interactions to feel more immersive and personal to build brand values. Thus shifting from a product showcase to a storytelling experience that forged an emotional bond with ŠKODA.
Strategy
User research showed younger, mobile‑first audiences valued self‑expression over technical specs. I designed a microsite inspired by Paloma Faith’s bold persona, using her expressive style to guide a narrative-led approach centred on visual tone. I designed interactions to feel more immersive and personal to build brand values. Thus shifting from a product showcase to a storytelling experience that forged an emotional bond with ŠKODA.
Strategy
User research showed younger, mobile‑first audiences valued self‑expression over technical specs. I designed a microsite inspired by Paloma Faith’s bold persona, using her expressive style to guide a narrative-led approach centred on visual tone. I designed interactions to feel more immersive and personal to build brand values. Thus shifting from a product showcase to a storytelling experience that forged an emotional bond with ŠKODA.
Strategy
User research showed younger, mobile‑first audiences valued self‑expression over technical specs. I designed a microsite inspired by Paloma Faith’s bold persona, using her expressive style to guide a narrative-led approach centred on visual tone. I designed interactions to feel more immersive and personal to build brand values. Thus shifting from a product showcase to a storytelling experience that forged an emotional bond with ŠKODA.
Design Features
Emotional Storytelling
Exclusive Paloma video content and Prince’s Trust collaboration; music inspired micro‑interactions.
Bold Visual Language
Elegant typography, layered gradients, and scroll triggered reveals matching the aspirational theme.
Mobile Optimisation
Built mobile first and tested across breakpoints. Optimised key flows to simplify the path from inspiration to action such as booking test drives.
FeaturesDesign
Emotional Storytelling
Exclusive Paloma video content and Prince’s Trust collaboration; music inspired micro‑interactions.
Bold Visual Language
Elegant typography, layered gradients, and scroll triggered reveals matching the aspirational theme.
Mobile Optimisation
Built mobile first and tested across breakpoints. Optimised key flows to simplify the path from inspiration to action such as booking test drives.
Design Features
Emotional Storytelling
Exclusive Paloma video content and Prince’s Trust collaboration; music inspired micro‑interactions.
Bold Visual Language
Elegant typography, layered gradients, and scroll triggered reveals matching the aspirational theme.
Mobile Optimisation
Built mobile first and tested across breakpoints. Optimised key flows to simplify the path from inspiration to action such as booking test drives.
Design Features
Emotional Storytelling
Exclusive Paloma video content and Prince’s Trust collaboration; music inspired micro‑interactions.
Bold Visual Language
Elegant typography, layered gradients, and scroll triggered reveals matching the aspirational theme.
Mobile Optimisation
Built mobile first and tested across breakpoints. Optimised key flows to simplify the path from inspiration to action such as booking test drives.
Design Features
Emotional Storytelling
Exclusive Paloma video content and Prince’s Trust collaboration; music inspired micro‑interactions.
Bold Visual Language
Elegant typography, layered gradients, and scroll triggered reveals matching the aspirational theme.
Mobile Optimisation
Built mobile first and tested across breakpoints. Optimised key flows to simplify the path from inspiration to action such as booking test drives.
Iteration & Handoff
Sprints Drove UX Refinements
Introducing a sticky navigation cut drop‑offs and compressing videos for faster load times.
Easing Scroll Fatigue
Slower animations and visual rest states ensured improved user engagement.
Developer Collaboration
I partnered closely with full-stack developers, sharing responsive prototypes and building a lightweight motion system that kept performance consistent across every device.
Iteration & Handoff
Sprints Drove UX Refinements
Introducing a sticky navigation cut drop‑offs and compressing videos for faster load times.
Easing Scroll Fatigue
Slower animations and visual rest states ensured improved user engagement.
Developer Collaboration
I partnered closely with full-stack developers, sharing responsive prototypes and building a lightweight motion system that kept performance consistent across every device.
Iteration & Handoff
Sprints Drove UX Refinements
Introducing a sticky navigation cut drop‑offs and compressing videos for faster load times.
Easing Scroll Fatigue
Slower animations and visual rest states ensured improved user engagement.
Developer Collaboration
I partnered closely with full-stack developers, sharing responsive prototypes and building a lightweight motion system that kept performance consistent across every device.
Iteration & Handoff
Sprints Drove UX Refinements
Introducing a sticky navigation cut drop‑offs and compressing videos for faster load times.
Easing Scroll Fatigue
Slower animations and visual rest states ensured improved user engagement.
Developer Collaboration
I partnered closely with full-stack developers, sharing responsive prototypes and building a lightweight motion system that kept performance consistent across every device.
Iteration & Handoff
Sprints Drove UX Refinements
Introducing a sticky navigation cut drop‑offs and compressing videos for faster load times.
Easing Scroll Fatigue
Slower animations and visual rest states ensured improved user engagement.
Developer Collaboration
I partnered closely with full-stack developers, sharing responsive prototypes and building a lightweight motion system that kept performance consistent across every device.
What Didn’t Work
Abstract Copy Underperformed
A/B testing showed a conversational tone improved engagement with users.
Subtle Transitions Lagged
On lower devices so I simplified animation layers for broader compatibility.
Users Ignored Filters
Leading me to pivot to emotion-led navigation based off campaign.
What Didn’t Work
Abstract Copy Underperformed
A/B testing showed a conversational tone improved engagement with users.
Subtle Transitions Lagged
On lower devices so I simplified animation layers for broader compatibility.
Users Ignored Filters
Leading me to pivot to emotion-led navigation based off campaign.
What Didn’t Work
Abstract Copy Underperformed
A/B testing showed a conversational tone improved engagement with users.
Subtle Transitions Lagged
On lower devices so I simplified animation layers for broader compatibility.
Users Ignored Filters
Leading me to pivot to emotion-led navigation based off campaign.
What Didn’t Work
Abstract Copy Underperformed
A/B testing showed a conversational tone improved engagement with users.
Subtle Transitions Lagged
On lower devices so I simplified animation layers for broader compatibility.
Users Ignored Filters
Leading me to pivot to emotion-led navigation based off campaign.
What Didn’t Work
Abstract Copy Underperformed
A/B testing showed a conversational tone improved engagement with users.
Subtle Transitions Lagged
On lower devices so I simplified animation layers for broader compatibility.
Users Ignored Filters
Leading me to pivot to emotion-led navigation based off campaign.
What I learned
Designing for emotion means balancing aesthetics with usability to create experiences that are both beautiful and intuitive. Storytelling goes beyond marketing, it shapes user connection and drives conversion through meaning and memorability. Above all, an authentic brand personality builds trust and lasting value.
What I learned
Designing for emotion means balancing aesthetics with usability to create experiences that are both beautiful and intuitive. Storytelling goes beyond marketing, it shapes user connection and drives conversion through meaning and memorability. Above all, an authentic brand personality builds trust and lasting value.
What I learned
Designing for emotion means balancing aesthetics with usability to create experiences that are both beautiful and intuitive. Storytelling goes beyond marketing, it shapes user connection and drives conversion through meaning and memorability. Above all, an authentic brand personality builds trust and lasting value.
What I learned
Designing for emotion means balancing aesthetics with usability to create experiences that are both beautiful and intuitive. Storytelling goes beyond marketing, it shapes user connection and drives conversion through meaning and memorability. Above all, an authentic brand personality builds trust and lasting value.
What I learned
Designing for emotion means balancing aesthetics with usability to create experiences that are both beautiful and intuitive. Storytelling goes beyond marketing, it shapes user connection and drives conversion through meaning and memorability. Above all, an authentic brand personality builds trust and lasting value.